How indie authors can think about paid book promotion
A simple way to judge what paid promotion does, what it does not do, and when the spend makes sense.
Starter articles
What a book review service can and cannot do for your launch
A plain answer on where review services help, where they do not, and how to avoid paying for the wrong thing.
How to tell whether a book marketing offer is worth paying for
A short checklist for judging offers without getting pulled into hype or shiny packaging.
Bookstore placement vs reviews vs outreach: what each one actually does
The three most common promotion lanes, stripped down to their actual role.