How to make your pitch sound less generic without sounding weird
Specificity helps. Performance does not.
#publicity
3 posts
The simplest way to improve cold outreach
Shrink the ask, sharpen the fit, and stop writing as if everyone owes you a favor.
Why Author Outreach Feels Worse Than It Should
Outreach gets miserable when the list is bad, the ask is fuzzy, and the sender is bracing for silence before they even hit send.