Why most author marketing plans collapse in week 2
A launch plan can look busy on paper and still have no usable spine once real life shows up.
Bookstore Visibility Is Not a Magic Trick
Store placement can help, but only when it fits the broader plan. Treat it like one visibility layer, not a miracle cure.
Why Author Outreach Feels Worse Than It Should
Outreach gets miserable when the list is bad, the ask is fuzzy, and the sender is bracing for silence before they even hit send.
Before You Spend on Promo, Fix These 3 Things
Most promo money gets wasted before the promo even starts. These are the 3 weak points that usually do the damage.
What Paid Reviews Can and Cannot Do
A paid review can give you language, credibility, and something to point to. It cannot rescue a mismatched launch or create reader demand out of thin air.
Welcome to Indie Author Advice
This is a working notebook for indie authors trying to make smarter calls about reviews, outreach, launch timing, and promotion.